PPI Claimline Acquired by Consumer Champion National Accident Helpline

National Accident Helpline, the free advisory service for people who have suffered an injury as a result of an accident, has acquired PPI Claimline.

PPI Claimline is a claims management company focused on the recovery of mis-sold payment protection insurance (PPI).

Sam Porteous, chief executive officer of National Accident Helpline, said: "Through this acquisition we are extending our experience of championing consumers' access to justice into the PPI world. There are many synergies between National Accident Helpline and PPI Claimline. We both operate in regulated environments and care about fighting for unrepresented consumers."

James Kafton, managing director of PPI Claimline, said: "National Accident Helpline's leadership will help us to develop the business and their experience in helping victims fight for justice fits with our way of working.

"Many people do not feel they have the time or understanding to approach lenders and handle a PPI claim process and forms themselves, nor do they necessarily understand the details of how they were mis-sold. PPI has been mis-sold as lenders have been selling single premium PPI, using pressure tactics and selling to ineligible or inappropriate people."

PPI Claimline processes claims against lenders on behalf of clients to recover the premiums and interest paid by the client for their mis-sold PPI. The company handles all aspects of the claim using a process written and managed by an experienced solicitor and does so on a no win no fee basis.

Based in north London, the company has been trading since June 2009 and, like National Accident Helpline, is regulated by the Ministry of Justice.

The Financial Services Authority (FSA) estimates that as much as £15 billion of PPI could have been mis-sold. At the end of 2010 the FSA's estimate was that 886,000 complaints of PPI mis-selling had been made.

National Accident Helpline is the leading marketing group for solicitors specialising in personal injury and is responsible for the campaign championing consumers' rights to justice through the website http://www.underdog.co.uk.